The BEU Switchstrap

The changeable watch strap, innovated again.

A perfected formula of comfort, function and freedom of expression. The BEU Switchstrap takes seconds to put in place, inviting you to change your style as often as you change your mood, outfit or activity. A perfect complement to the BEU watch cases, a wardrobe of Switchstraps gives a single watch multiple identities. Dress up or dress down. Be bold or be monochrome. Go sleek or sporty. A classic design in practical waterproof, high grade silicone. It pleases the eye, while positioning itself perfectly on your wrist for lasting ergonomic comfort.


Sleek Switchstrap

An effortless classic that will truly go anywhere. From work to play, to your next spontaneous adventure. The Sleek Switchstrap carries a refined and modern look and inborn characteristics, like high grade silicone, waterproofness and flexibility, that make it ready for anything.


Sports Switchstrap

For when your activities call for extra edge. The Sports Switchstrap thrives in scenarios that require grit or exertion. Equipped with a bold and determined appearance and all the necessary features. Waterproof, high grade silicone, flexible and aerated for maximum breathability.

A wardrobe of possibilities

No person is one-dimensional, and neither is your BEU watch case. Bring different moods and characteristics to life with a whole palette of Switchstrap colours to choose from. Go neutral at work with a Sleek Switchstrap in intelligent Granite Grey then switch it up with a refreshing pop of Aqua Green for the weekend. And why not keep a Sports Switchstrap handy in your gym bag for extra edge and breathability during your workout session? Mix, match, experiment—and have fun.

A buckle to match your choice of case

Designed to stick

No more uncomfortable shifting or sliding. The BEU Switchstrap is designed to position itself seamlessly between your wrist and the watch case like a second skin. Made from high grade, waterproof and flexible silicone. Follows the contours of your wrist and the watchcase precisely to create breathability in all the right places.


Colour blends

Pulsing with energy. The BEU Sports Switchstrap comes in contrasting colour blends for an extra striking appearance. The secondary colour peeks through the holes of the aerated design, creating an exciting pop both your eyes and your outfit will enjoy.

Snaps easily into place

The BEU quick snap-on system is our answer to the burden we’ve experienced with other changeable watch straps. A few seconds is all it takes to transform your look. Simply hold the watch case in one hand, and slip the flexible switchstrap in or out from between the lugs with the other. Done.


18 and 20 millimeter

BEU Switchstraps come in two different sizes to ensure the best possible fit for your wrist and BEU watch case. The 18 mm size is most compatible with the 36 mm BEU watch case.  While the 20 mm size is most suited for the 40 mm BEU watch case.



BEU watches are created for the curious, the visionary, and the brave: enduring timepieces with the power to liberate you from technology, and reconnect you to people, nature and culture.

Our company was founded by Johan Ronnestam, a Swedish designer, adventurer, and former snowboard professional. With a deep respect for the incredible diversity of our planet, he’s spent a lifetime searching for great waves, deep powder, unbeaten tracks and inspirational human beings.

Johan gathered a small design collective from Scandinavia that firmly believes that we’ve been born into this world not to master others, but to master ourselves. Born, raised and living in the lands of reflection, together we strive to create iconic time pieces that do for you what this land has always done for us – calms you down, gives you space to think and room to breathe and, most importantly, inspires you to be you.

Meticulously designed in Scandinavia, waterproof and durable, a BEU watch is a constant reminder to stay true to yourself and the things you love.

We believe that’s all there’s time for.