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The BEU Manifesto

Why we founded BEU Watches

BEU watches are created for the curious, the visionary, and the brave: enduring timepieces with the power to liberate you from technology, and reconnect you to people, nature, and culture.

Our company was founded by Johan Ronnestam, a Swedish designer, adventurer, and former snowboard professional. With a deep respect for the incredible diversity of our planet, he’s spent a lifetime searching for great waves, deep powder, unbeaten tracks, and inspirational human beings.

ronnestam-mountain

“We wanted to create a product with the power to liberate you from technology, and reconnect you to people, nature, and culture.”

Johan gathered a small design collective from Scandinavia who firmly believes that we’ve been born into this world, not to master others but to master ourselves. Born, raised and living in the lands of reflection, together we strive to create iconic time pieces that do to you what this land has always done for us – calms you down, gives you space to think, room to breathe and most importantly, inspires you to be you.

Johan and Co-founder Mattias doing what they love in the Mentawai Islands, Indonesia.

Meticulously-designed in Scandinavia, waterproof, and durable, a BEU watch is a constant reminder to stay true to yourself and the things you love.

We believe that’s all there’s time for.

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